The diamond market is a relatively new industry created through a marketing phenomenon.  Not too long ago the diamond market was created and controlled by a massive mining cartel called DeBeers.  The company controlled dozens of mines worldwide for generations.  Demand was created through DeBeers ingenious marketing, which created the tradition of the diamond engagement...

They say that no two snowflakes are alike, and they’re right.  Well, the same goes for sapphires.  Heated sapphires can acquire a sort of an assembly-line resemblance to one another, having taken chance out of the equation, but when you go straight from Nature to artifice?  Anything’s possible. For those interested in snowflakes as well...

Some people call Valentine’s Day a Hallmark holiday: I figure, no matter what the reasoning behind it, why would you ever pass up an opportunity to tell your beloved how you feel? Sweets for the sweet, indeed, but are you sure your Valentine might not prefer something a bit more lasting? Valentine’s Day actually has...

White gold, palladium, or platinum?  It can be hard to pick and choose between the three precious white metals (if you like yellow or rose gold, you’re in the clear – there aren’t really any serious alternative alloys out there).  So let’s run down the list and see what their various virtues are, to help you...

Online shopping can seem a little intimidating sometimes, especially when you’re dealing with jewelry.  How can you buy something so valuable and so personal sight unseen, right? Would you buy your engagement ring online?  If you were looking for a completely natural blue sapphire engagement ring for 5K or less, you might want to consider...

We’re about to launch a new system for our jewelry suggestions.  Here at The Natural Sapphire Company, we do a lot of custom work.  Through this service, we produce custom jewelry pieces for customers; blue sapphire rings,  and red ruby pendants, yellow sapphire earrings,  you name it; from the choice of the stone to the...

You know what really irritates me?  When a story needs to assume a wholly unrealistic condition in order to exist.  I’m not talking about speculative fiction: assume away with your FTL transport and your parallel universes!  Have a party with your elves and your unicorns!  No, I’m talking about the social assumptions that seem to...

At the most basic level, a wedding band is a metal hoop. Depending on the local culture, it is worn on the base of the right or the left ring finger. But the symbolism of the ring … that’s considerably more complex.  The wedding ring symbolizes marriage: spouses wear them to indicate their commitment to...

White sapphire is a little different from blue sapphire, pink sapphire, yellow sapphire, papadrascha sapphire and ruby, because whereas with all of those stones their color is their main selling point … with white sapphire, it’s absence of color is its main attraction!  White sapphires complement jewelry designs of various bents, and coordinates beautifully with...

Here’s a ring that’s fit for a special occasion …whatever the occasion in question may be! This ring features a beautiful natural pink sapphire, surrounded by sparkling white diamonds: wearing a custom designed ring setting like this, you stand out and get noticed in all the right ways! Custom Made Pink Sapphire Ring A ring...