Facts & Figures Of Gold Alloys Pure gold is referred to as fine gold. is not typically used in jewelry because it is very soft and can easily scratch. The market for pure gold jewelry is small; consumers usually consider pure gold pieces to be more of an investment rather than items to be worn. […]
Facts & Figures Of Platinum Alloys Jewelers prize platinum because of its superior strength and its ability to be fashioned into intricate designs. It has been used for centuries in its pure form and then also as an alloy to expand its applications. Platinum is one of six metals in the platinum group metals (PGMs). The […]
Facts & Figures Of Silver Alloys The amount of silver in a decorative object or piece of jewelry is indicated by its fineness. Fineness is a measure of purity expressed in parts per thousand. Pure silver is referred to as “fine silver,” and it is, at a minimum, 99.9 percent pure silver. It is said […]


