The Diamond Scheme

The diamond market is a relatively new industry created through a marketing phenomenon.  Not too long ago the diamond market was created and controlled by a massive mining cartel called DeBeers.  The company controlled dozens of mines worldwide for generations.  Demand was created through DeBeers ingenious marketing, which created the tradition of the diamond engagement ring.  Diamonds are in enough supply for literally hundreds of millions (if not billions) of people to own a fine quality diamond.  Mines exist on almost every single continent around the world.  The supply is limitless, yet the cost is high.

Today DeBeers is still a very strong company in the diamond industry, but they have serious competition from other nationally run diamond mines in places like Russia, Batswana and many other countries.

What makes natural untreated sapphires so unique and rare is that there is no large company that mines these stones.  No single government or country has any great influence on market supply or demand.  Sapphires are traded in a completely free market system.  They are far more rare than diamonds, extremely durable and very unique in that they come in every color in the rainbow.

Sapphire Rainbow

Consider our collection of unique natural sapphires ….

A fine quality natural sapphire ring is a perfect engagement ring, fashion statement, family heirloom and investment.

Diamond Invention Sapphire Halo Ring

If you would like to learn more about the diamond trade and the history behind its marketing, might appreciate this article from The Atlantic: “Have You Ever Tried to Sell a Diamond?