The official engagement pictures of Prince William and Kate Middleton became instant classics.
A couple in love, ready to set off on a life together and a sapphire holding it all together.
It seems almost too good to be true for the sapphire market.
The royal nuptials are really going to make sapphires a serious option for brides to be.
The diamond market has had a stranglehold on engagement rings for all recorded commercial history.
Those days are now going to be challenged in years to come.
When Princess Diana became engaged with the same ring 30 years ago it started a trend that continues today, now only stronger.
The generation that married with sapphires around the same time as Princess Diana now have children that are getting married, and those children want to follow in what their parents used as an engagement ring – a sapphire ring.
It’s a wonderful time for new beginnings and old traditions to continue. Sapphire rings are now a fixture of the British Royal family, and we are very thankful.
The cheerful hooray to all the new beginnings and best wishes to the new couple with their great future together as the Royal Prince and Princess.