Rarity and Value!

Our stones are RARE, untreated sapphires, which make up less than 1% of what is on the market.These stones
have significantly more value, and are far more stable in retaining that value over commercially color
treated sapphires.

Many other websites have wonderful pictures of the gemstones and jewelry they offer for sale. The reality is that
in most cases you are seeing a ‘marketing picture’ of an item that does not even exist. It’s called pre-selling.
And if you order the item, then and only then will the item be manufactured. And in most cases the item will not
be created by the company that you are ordering from, actually it may well be from various vendors and dealers
that supply the company you are ordering from, and what do you know about them?

How can they sell a picture of something that doesn’t even exist?? Will the item even look remotely like what
the picture shows? The gemstone pictures are not even real pictures in most cases, they are artificially created
to look like a real gemstone. Is that what you are going to purchase?

Our items are in fact very real, and in fact quite rare. In most cases very rare. Our items don’t have a bar code
or a SKU #. Nothing we sell has a quantity above 1, meaning each item is one of a kind, one in stock, and when
it is sold it is never made again with the same sapphire.

Cutting Quality :

Good cutting on a gemstone is almost more important than any other factor in a stone’s beauty.
A well-cut sapphire is going to look far better than a poorly cut one, which is why we pride ourselves on having
the best, perfectly-cut sapphires. Our stones are cut right here in our lapidary factory, so our cutting quality is
almost always better than our competitors.

3D Scanning Reports :

We don’t hide anything. We believe in 110% full disclosure. Most of our sapphires have a high technology
3D micro scan report. This is our ‘3D Report’ which is show on most of our sapphires. On this report you can
see each and every single facet on our sapphires down to 4 microns of detail! Soon we will be releasing
3D rotation inspection files on each of our sapphires. You will be able to do your own analysis down to
4 microns of inspection

Do other jewelry and gemstone websites show details of the items they are selling at an inspection level of
4 microns? We don’t think you can inspect a fake picture that they offer at any level.

Laboratory Certified Sapphires!

Don’t take anyone’s word for anything - get it in writing! Be 100% sure. Get a reputable third party verification
laboratory certificate, such as the GIA (Gemological Institute of America) or AGTA certification.
AGTA and the GIA have the best reputation in the industry for reporting on colored stones!

Selection!

We are specialists! We only deal with this one species of gemstone. Furthermore, we deal with untreated
sapphires, which are not commercially produced like you might find for sale from other stone dealers
and manufacturers.

We actually own ALL of our items in our inventory. There are countless websites that are just showroom type
window shops. If you call and enquire about an item, of course the web marketer will need to get back to you.
That’s because they need to call the vendor and see if the item is in stock.

Our inventory status is clearly labeled on each item. “Available” means that it is right here in our safe.
You can come to our front door and it will be here. If the status of the item on our website is ‘Out on Request’
that means that someone is looking at the item at that moment. If the sale is confirmed, the item will
immediately be taken out of inventory and our website.

Price!

We are so confident in our prices that we dare to compare! We only sell sapphires and sapphire jewelry
that are very fine and very hard to duplicate. Anyone who offers a better price than us is offering a
lower quality sapphire, a treated sapphire, or a sapphire that is not certified or cut well. We guarantee!
We don’t have overhead like some of our competitors that have huge advertising expenses or rents
to pay. Our prices are based on fair prices that we pay our mine land owners and a markup to make
an honest fair living!

We do not market merchandise that we don’t own. Our prices are direct.

Reputation and History :

We’ve been in the sapphire business since 1939! Three generations working to build a strong foundation on
superior trust, our reputation and ethics is our top priority. We will NEVER EVER risk our reputation! We only
sell top quality sapphires, and sapphire jewelry at an excellent value.

So many websites that we review don’t give any information on a mailing address, a showroom, history of
the company, or information on the people who work there. We find it difficult to understand why they are
hiding so much information from their customers?

From Mine To Market :

We buy semi-polished rough sapphires directly from the small-scale miners. We work very closely with
responsible landowners who mine with minimal environmental damage. We then cut the material right here
in our lapidary factory. There is no middleman; our sapphires come from the ground to you!

Truth in Marketing and Politically Correct !

We do not deal with stones from countries that have military dictatorships or child labor problems.
We work only with sapphires from the best sources of non-violent and environmentally responsible countries.

We see lots of marketing gimmicks from other web companies. Such as eco-friendly or responsible or conflict
free ploys. The reality of the reality is that these are merely marketing angles that are almost impossible to
really verify as true. Even if the company that offers such claims believes the guarantees they are offering,
they are all based on guarantees from their suppliers, and how can they guarantee them?

For example: Responsible gold mining: This is an absolutely impossible claim/guarantee. Most gold in fact
is recycled from jewelry center and manufacturing casting facilities. A walk down 47th street in New York City
(the country’s jewelry hub) you will be inundated with people asking you if you want to sell gold.
The street is nicknamed ‘we buy gold and diamonds’.

We Care:

We support the growth, development and security of our sapphire-supplying countries. We actively donate
charity and time to the organizations that monitor and care for miners that have fallen on hard times. In the
rainy seasons there may be floods that destroy homes, crops and infrastructures. We make sure we support
the less fortunate that help produce these wonderful treasures from the ground. If you would like more
specific information on what we support financially, you are welcome to ask us for more details.

Passion !

We’re in this business because we are crazy about natural untreated sapphires! For us it’s all about the love
of the beauty of the stone! We love to work with people who are as excited about our sapphires as we are!