Our New Look – Updated Art Deco
I just wanted to share a little bit of the re-branding work we’ve been doing for the Natural Sapphire Company. In order for our customers to easily recognize our company it’s very important we present a consistent brand image for our sapphire jewelry.
So, after discussing what design directions we wanted to work with, we decided on a brand image inspired by the art deco era of the 1920’s and 1930’s .
Art deco’s focus on geometric, stylized patterns lends itself well to sapphire jewelry because of the resurgence of a popular design during the era – the pave diamond setting.
But it’s not just the settings that work well with this theme. Certain natural untreated sapphire cuts and faceting also fit.
This natural untreated blue sapphires angled emerald cut is very reminiscent of a popular deco shape. The angled or notched rectangle shows up everywhere from vintage 1920’s jewelry…
to building doors…
and even tea pots from the era…
So this shape was a natural choice as the inspiration for our new business card.
Posted in Erika
June 26th, 2008 at 1:26 am
I love sapphires. I think they’re not used enough in jewelry. Everybody wants diamonds but these blue rocks are just gorgeous.