Consumers, Disclosure, Quality, Reputation
I can’t say I was happy to hear about a new lawsuit against JewelryTelevision
Here is the link that discusses the pending litigation.
The principle issue of the lawsuit is that JewelryTelevision sold massive quantities of a ‘rare’ sunstone for very high prices.
In fact the gemstones were not rare at all, and worse they were potentially treated.
The lawsuit was brought on by a customer of Jewelry Television who decided they wanted to know more about the item they purchased.
No verdict has been decided, but it shows that consumers are intelligent and do their due diligence in learning about what they buy.
Here at The Natural Sapphire Company we are working towards purchasing some very advanced equipment that will allow us to issue reports on our natural untreated sapphires that will show every detail about the attributes of the sapphire. Trace elemental analysis, spectrums, X-ray florescence and other high technology reports that will give proof positive results in our clients hands that what they purchase is what it is, no questions.
Posted in Michael
